KINKY BOOTS LAUNCHES ‘JUST BE’ CAMPAIGN IN PARTNERSHIP WITH BEYONDBLUE | Kinky Boots

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Wednesday 24 February 2016 11:19 AEDT

KINKY BOOTS LAUNCHES ‘JUST BE’ CAMPAIGN IN PARTNERSHIP WITH BEYONDBLUE

In partnership with Kinky Boots and beyondblue, Australian personalities and community leaders put on a pair of dazzling red boots, sharing what the musical’s message means to them and how they use their unique passions to help and inspire others to ‘Just Be’ who they are.

This partnership will inject vital funds into beyondblue, with a focus on the organisations' 24/7 Support Service and Stop Think Respect campaign, which challenges Australians to check their behaviour, think about their actions and challenge discrimination.

 Kicking off the campaign was Chairman of beyondblue and former VIC premier Jeff Kennett, whose picture made the cover of the Herald Sun.

"It’s not the first time I have worn an outfit to promote a worthy cause. This time it is all about the Kinky Boots message of diversity, acceptance and 'Just Being Who You Want To Be". - Jeff Kennett AC, Chairman, beyondblue.    

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Learn more about the 'Just Be' Campaign

KINKY BOOTS LAUNCHES ‘JUST BE’ CAMPAIGN IN PARTNERSHIP WITH BEYONDBLUE

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